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   BIG DATA and Enterprise Architecture 2014
Featuring Bill Inmon

Friday, Nov 21, 201
4 w Washington, D.C. w Crystal City Hilton 
(2399 Jefferson Davis Hwy
w Arlington, VA  w Minutes to Downtown Metro, Mall & Crystal City )

Theme: Award-Winning BIG DATA Programs
  
Hear About  BIG DATA at NASA, IBM, National Science Foundation, DARPA, National Institutes of Health,
Dept of Defense and
White House Presidential Initiative
on BIG DATA Research and Development 
CLICK HERE TO REGISTER

 

Article on this Conference by Dr. Anne Marie Smith

 AGENDA                                 FULL PROGRAM                              FLYER                                  SESSION SUMMARIES

Enjoy 3 Full Days of Data Warehousing and BIG DATA Real-Life Experiences
Pre-Conference Seminar (Full-Day Tutorial – Thursday, November 20 - Prior to Conference Day)  

w ARCHITECTING FOR BUSINESS INTELLIGENCE AND DATA WAREHOUSING: INTEGRATING THE STRUCTURED AND UNSTRUCTURED DATA WORLD
(A One-Day Tutorial by Bill Inmon)
 
(How BIG DATA/UNSTRUCTURED DATA Will Influence the Data Management World in Next Few Years)
 
 Bill Inmon, President and Chief Technology Officer, Inmon Consulting
"Father of Data Warehousing, World Leading Expert and Popular Seminar Leader"
Co-Author of "Building the Unstructured Data Warehouse”


Pre-Conference Seminar (Full-Day Tutorial – Wednesday, November 19 - Prior to Conference Day)  

w DATA ARCHITECTURE, MODELING AND DESIGN 
FOR  BIG DATA  WAREHOUSING 

(An One-Day Practical Experience Tutorial by Mike Hermida)

Mike Hermida, President, K3MP Technologies, 

 “Popular Seminar Leader and World Leading Expert in Data Warehouse Design”
(Past Lead Architect on Space Shuttle and Spacelab Programs, and IBM Manager )

 See Details About the Seminars Below Under Seminar Program:
http://www.dmforum.org/

Conference Day ProgramModerator: Art Chantker, President, Potomac Forum

    Featured Opening Keynote:

    - ROLE OF UNSTRUCTURED DATA  IN THE BIG DATA WORLD
   Bill Inmon, President and Chief Technology Officer, Inmon Consulting 
   The World-Leading Authority and Monthly Columnist, Information Management & B-EYE-Network
    (Best Known as “The Father of Data Warehousing”,  Author of over 50 books and 650 Articles worldwide,   Discusses break-throughs in Big Data Use Cases, Data Warehousing and Business Intelligence Technologies) 

   Featured BIG DATA Presentation:  
    - THE PRESIDENTIAL INITIATIVE ON BIG  DATA  RESEARCH AND DEVELOPMENT 
  Chaitan Baru, Senior Advisor for Data Science, National Science Foundation   
 
 (White House Office of Science & Technology Promise to Solve Nation's Most Pressing Challenges Using  Big DataTechnologies: Education, Scientific Discovery, Defense/ Intelligence, BioMedical Research,  UC Berkeley Expeditions in Computing, DARPA XDATA Program, NIH 1000 Genomes Mapping using Cloud Computing, Dept of Energy SDAV Institute, USGS Earth System Science, DoD Warfarer and More Projects) 

  Featured Government Executive Presentation:
 - NASA'S STORY OF BIG DATA INNOVATIONS AND APPLICATIONS:
 USING BIG DATA ANALYTICS, TECNOLOGIES AND ARCHITECTURE

 
Chris Mattmann, Chief Architect, Instrument and Data Science Systems, NASA Jet Propulsion    
 
Laboratory (JPL),  Associate Professor, USC, Director, Apache Software Foundation 
  (Dealing with Large Volume Databases, SuperComputing, Exoplanets, Robotics, Nextgen Air Travel, AstroBiology, and Unmanned Missions Such as Hubble, Earth Observatory, Solar and Deep Space Programs, Unstructured/Structured Data with "Best of Breed" Architecture. Tools and Techniques) 
   
   Featured Technology Presentation:  
 - BIG DATA ANALYTICS: AN EXPLODING UNIVERSE OF APPLICATION DATA
   James Kobielus, Big Data Evangelist and Program Manager at IBM
   (Hear from one of world's Leading Experts/ Authors, about ground-breaking with Machine Learning  Projects like WATSON   Super Computer, Overview  of the Industry Successes with BIG DATA such as NoSQL, HADOOP, Mongo, Massively Parallel  Enterprise Warehousing, Stream Computing, Cloud Computing, Use Cases in Government, Financial Services, Energy & Utilities, HealthCare, Retailing, and Smarter Cities)

 Featured User Experience Presentation
 
- DEMYSTIFYING BIG DATA -  HOW TO PREPARE FOR SUCCESSFUL PROJECTS
 
Peter Aiken, Founding Director, Data Blueprint, Professor, VCU, Past President, DAMA International    (Use Cases and Applications Using Latest Big Data Analytics,  Defining Plans and Requirements for Success,   Realizing Business Value, Monetizing Big Data Insights, Big Data Techniques and
Best Practices )

 Full-Day Conference Includes:

Vendor Breakouts

Technology Sessions

Refreshment Breaks

Continental Breakfast

Conference Proceedings

Book & IPOD Raffle

Vendor Give-A-Ways

Network with the Experts

Discounts for Government / Academic, DAMA,  Groups of  3 or More

Overview of DAMA International by Anne Marie Smith - Moderator, Art Chantker, Potomac Forum


SEMINAR PROGRAM: (Details For Both Seminar Days Below)

Seminar Program Day Two:
 (Full-Day Tutorial – November 21 – One Day Prior to Conference Day)

 - ARCHITECTING FOR BUSINESS INTELLIGENCE AND DATA WAREHOUSING: INTEGRATING THE STRUCTURED AND UNSTRUCTURED DATA WORLD
(A One-Day BIG DATA Tutorial by Bill Inmon)

(How BIG DATA/Unstructured Data Will Influence the Data Management World in Next Few Years)
 
 Bill Inmon, President and Chief Technology Officer, Inmon Consulting
 “Father of Data Warehousing, World Leading Expert and Popular Seminar Leader”
(Author of the Government Information Factory, Computer Worlds “Top 10 in IT” )
“This is a Must-Hear One-Day Intensive Overview of the FutureWorld of Big Data / Unstructured Data and How to Utilize and Leverage it within Your Own Organization as Presented by the World’s Leading Expert” 

  
http://www.dmforum.org/

 

SEMINAR    TOPICS    COVERED

Differences  / Similarities Unstructured vs. Structured Data

Taxonomies /Search Engines &
Enterprise Content Mgmt

Unstructured / Structured Data as
Components of BIG DATA   

EIM / Data Architecture of the Future

DW 2.0 /  Big Data Needs

Web 2.0 Technologies

Business Intelligence Resources

DW Community of Interest

Ontologies, Glossaries & Content

Visualization / Self-Organizing Maps

Handling Spreadsheet & Email

Capturing Notes & Documents

Building Unstructured Databases

Linking to Relational Database

Managing Metadata & Data Quality

Metadata Service Registry(MDR)

Capturing Data Models

The Corporate Glossary

ETL: Unstructured/Structured

Metadata Sharing/Integration

Organizing BIG DATA for BI 

Innovative Data Integration

International Data Warehouse

Multi-Lingual Support for DW 

Very High Level Volumes

Pattern Recognition Mgmt

Reference Table Architecture

Fortune 500 Case Studies

Management Best Practices

Best of Breed Tools & Techniques 

 

 WHAT    YOU    WILL    LEARN   
The Major Components of  Data Warehouse 2.0, BIG DATA and Web 2.0 Architecture
Latest Technologies Linking Structured Databases to the Unstructured Data Environment
How to Architect Your Enterprise to Optimize Business Intelligence and Data Warehousing
How the BIG DATA WORLD will Transform Data Management in the Next Few Years
Case Studies That Are Realizing Incredible Potential for Totally New Applications

Why Globalization is Driving Integration of International Data / Multi-Lingual Requirements

Best Practices For Managing Structured, Semi-Structured and Unstructured  Data, Big Data

 

SEMINAR ABSTRACT AND BIOGRAPHY

  This seminar is the definitive tutorial guide that will overview how to integrate both structured and unstructured information that permeates throughout every organization. It will show in a simple straight forward fashion how to tap into the rich sources of data that need to be managed in order to truly capture your enterprise data assets, from one of the World’s Leading Information Management Experts. In order to architect your organization to optimize your data warehousing and business intelligence capabilities, you need to capture and organize all your enterprise information. A wealth of invaluable information exists in unstructured textual form, but organizations have found it difficult or impossible to access and utilize it. This is changing rapidly: new approaches finally make it possible to glean useful knowledge from virtually any collection of unstructured data. William H. Inmon — the father of data warehousing --  introduces the next data revolution: unstructured data management. Bill Inmon will cover all you need to know to make unstructured data work for your organization. You’ll learn how to bring it into your existing structured data environment, leverage existing analytical  infrastructure, and implement textual analytic processing technologies to solve new problems and uncover new opportunities. Bill Inmon will introduce breakthrough techniques covered in no other seminar, including the powerful role of textual integration, new ways to integrate textual data into data warehouses, and new SQL techniques for reading and analyzing text, whether in emails or spreadsheets, WORD documents or Communities of Interest (COI) web data. Bill will also present real-world case studies that are indispensable to every organization trying to make sense of a large body of unstructured text: Program Managers, executives, project leaders, data warehouse Managers and staff, architects, consultants, database designers, data modelers, DBAs, researchers, and end users alike will all benefit from this one day comprehensive overview on the subject.  

  Best known as the “Father of Data Warehousing”, Bill Inmon has become the most prolific and well known author worldwide in the data warehousing and business intelligence arena. In addition to authoring more than 50 books and 650 articles, Bill holds 7 software patents, and has been a monthly columnist with the Business Intelligence Network, EIM Institute and Data Management Review. Bill was named by Computerworld as one of the ten most influential people in the first 40 years of the computer profession. He is the creator of the Government Information Factory, a set of information architectures for the federal sector, in addition to having authored the Corporate Information Factory, a collection of ground-breaking methodologies for the corporate world. Having 35 years of experience in database technology and data warehouse design, he is known globally for his seminars on developing data warehouses and information architectures. Bill has been a keynote speaker in demand for numerous computing associations and industry conferences and trade shows. Bill has developed ETL technologies that allow an organization to move various types of unstructured information into a data warehouse and consolidate it with structured data into a single shared data store. He has provided a methodology that has shown how to accomplish “data integration” across both worlds of  structured data (e.g. table-driven and file-driven) and unstructured (e.g. notes, documents, pictures, voice and multi-media and various web-driven data formats).  

  Bill Inmon has an extensive entrepreneurial background. Prior to co-founding Inmon Data Systems in 2003, he founded and took public Prism Solutions in 1991. In 1995, Bill went on to found Pine Cone Systems, later named Ambeo. Bill Inmon has consulted with Fortune 1000 clients and leading IT executives on Data Warehousing, Business Intelligence, and Database Management. Bill recently announced DW2.0 – the architecture of the next generation of data warehousing. In 1999, Bill created a website to educate professionals and decision makers about data warehousing and the Corporate Information Factory, www.inmoncif.com, which contains much of Mr. Inmon’s written work and related material, including methodologies, technical white papers, articles, and data models. In 2003, Bill co-founded Inmon Data Systems, Inc. (www.inmondatasystems.com) and created the Government Information Factory, an architectural blueprint for building government information systems. This “go-to” portal for government IT systems can be found at www.inmongif.com.

 

Full-Day Seminar Includes:
Refreshment Breaks Continental Breakfast Seminar Workbook Meet Bill Inmon

Discounts for Government / Academic, DAMA, Groups of 3 or More

 

Seminar Program Day One:  
(Full-Day Tutorial–November 20– Two Days Prior to Conference Day)

 - DATA WAREHOUSING ARCHITECTURE AND DESIGN 
(Tutorial on Modeling, Database Design and Architecture Techniques with
New Section on BIG DATA and Data Warehousing)

 
  Mike Hermida, President, K3MP Technologies
 “Popular Seminar Leader and World Leading Expert in Data Warehouse Design”
 (Past Lead Architect on Space Shuttle and Spacelab Programs, and Past Information Manager at IBM )
 

“This is a Must for any Manager, Technical or Professional Person Who Maintains, Develops, Plans or is Contemplating Projects in the Data Warehousing or Data Management Arena” 
“ Mike Hermida is One of the Most Popular, Entertaining and Informative Instructors in the Data Management World”

http://www.dmforum.org/

SEMINAR PROGRAM:

  SEMINAR    TOPICS    COVERED

BIG DATA and Data Warehousing

Data Warehousing Components

E-R  vs. Dimensional Modeling

Corporate Data Warehouse vs. ODS

Master Data Management Role

Identifying Trusted Sources of Data

Enterprise Data Model Foundation

Golden Source of Truth

Data Distribution Management

Defining BIG DATA

HADOOP vs HIVE

BIG DATA and Data Warehousing 

Snowflaking and STAR Schema

Dealing With History Data

Handling Transactions / Activities

Data Governance & Stewardship

Surrogate vs Business Keys

Data Standards / Enforcement 

Data Integration / Data Sharing

Data Transform Methods

Data Quality Assessment  

Designing / Using Hierarchies

Detail vs Summary Tables

Data Element Evaluations

Data Access Considerations

 Data Staging Objectives

Source to Target Mapping Strategies

Working with Materialized Views

Setting Up BI  Dashboards

Competencies / Career Paths 

Alignment with Business Strategy 

Management Best Practices

Future Trends & Technologies 

 

WHAT    YOU    WILL    LEARN

When to build Independent Data Marts versus Central Data Warehouses

How to Decide on a Data Warehousing Framework in Your Organization

Does Your Organization Require an Operational Data Store (ODS)

Why E-R and Dimensional Modeling Can Work Together

Interlocking STAR Schemas or Relational Design...Which Is For You

What Design Techniques Maximize Efficiency in Your Warehouse

How to Separate Data Transform  and  Staging From Presentation

Where to Draw the Line Between Detailed and Summarized Tables

How to Measure Data Quality and Its Impact on the Warehouse

What is the Best Method for Designing and  Presenting Metadata

How to Build Resilient Databases  that Gracefully Allow Change

What Impact Will BIG DATA Have on Data Warehousing Architecture

What are the BIG DATA Considerations for Data Management Best Practices

Future Trends in Information Technologies

 

SEMINAR ABSTRACT AND BIOGRAPHY

    Data Warehousing has taken hold throughout the business world and  is providing great insight into business performance, and timely information to allow decision makers to enhance this performance. There are similarities between designing databases for operational systems and data warehouses, but there are also significant differences. Organizations have skilled technology personnel that have been modeling data and building databases for years in support of the business. The break-throughs  in BIG DATA Databases and Computing  have only increased the potential for challenges ahead. How can  the current skills of these technologists be leveraged to produce an effective data warehouse? What are the differences between data modeling for a production environment vs. a data warehousing environment? How should historical data be maintained in the data warehouse? What role do ER models and dimensional models play in data warehouse development? Are snowflake schemas appropriate? What database design options facilitate end user access? What is the role of BIG DATA in Data Warehousing and Data Management?

 This one day seminar will address these questions and others related to designing databases for your data warehouse.   Seminar topics include:

•  Modeling Business Data for the Warehouse
•  Evaluating the Quality of the Data
•  Preparing the Data for the Warehouse
•  Designing the Data Staging Area
•  Maintaining Historical Data
•  Star Schema Design (The Kimball Technique)
•  Summarizing  the Data
•  Designing the Database with the End User In Mind

 This tutorial highlights all aspects of  Data Warehousing and Data Marts from Architecture, Design,  Data Modeling to Warehouse Management Roles and Responsibilities, Data Accessing and  Reporting. Additional Topics considered include:

1.Data Warehousing Strategy supporting the Business Vision
2. Requirements Gathering and Gap Analysis
3. Information Architecture
4. Source to Target Mapping Strategies
5. Dealing with High Volume Data Warehousing
6. Managing Sub-Type/Super-Types and Hierarchies
7. Data Quality Issues and Data Element Evaluations
8. Identifying Trusted Sources of Information
9. Managing and Controlling Supporting MetaData
10.Integration Schemes and Extract / Transform / Load Methods

  Practical approaches and techniques are contained throughout the presentation on the business, technical, and organizational aspects of data warehousing.  The seminar format is very interactive with attendee questions encouraged throughout the day, and attendee experiences shared as time permits.

WHO SHOULD ATTEND

 This seminar is intended for business and IT Management,  Project Directors, Data Warehousing, Data Architecture or Database Management executives and staff,  IT Managers and technicians responsible for planning, design and implementation, Data Stewards and Custodians, Architects, Metadata personnel, and anyone looking for a clear concise overview of data management and DW architecture guidelines.  

ABOUT MIKE HERMIDA

  Mike Hermida held various technical and management positions during a sixteen-year career with IBM . He designed and developed operating systems and access methods for the nation’s en-route air traffic control system and ground-based Space Shuttle programs, and was a lead architect for the Spacelab’s command and control system. He was also a technical member of the field test team for the rollout of  IBM ’s DB2 database management system. Within IBM he managed a staff responsible for the development of  tools and utilities to enhance the DB2 development environment, and also managed a Data Resource Management (DRM) department of data modelers, DBAs, and performance analysts supporting relational and other database systems.

  On leaving IBM , Mike, with a partner, built and subsequently sold a successful consulting and education firm specializing in relational database and applications design and development. Aside from being the firm’s Chief Technology Officer s, he was personally responsible for providing technical and management consulting services to key corporate clients. He started  the Knauer DB2 User Group in New York City that grew to over one thousand members, and developed and implemented a set of DB2 value added services to support a national DB2 practice.

  Mike is currently the President of K3MP Technologies, a consulting firm that specializes in information architecture,  relational database design and implementation, data warehousing and  business intelligence. He spends much of his time developing information architectures for his client base and assessing database systems and data warehouses. Mike has developed and taught numerous seminars and classes and lectured extensively to professional groups both nationally and internationally on data and database management topics, data warehousing, and business intelligence. He is an internationally acclaimed  lecturer and instructor.  


Full-Day Seminar Includes:
Refreshment Breaks Continental Breakfast Seminar Workbook Meet Mike Hermida

Discounts for Government / Academic, DAMA, Groups of 3 or More,
Additional User Groups


PRICING FOR CONFERENCE:

BIG DATA AND ENTERPRISE ARCHITECTURE  2014   EVENT PRICING

Attendee Registration
 Options

 

 Early Fee
(before  Oct 4)

    Standard Fee
   (Oct 4 & after)

   Conference Day
and  Both Seminar Days
  (Nov 19 – Nov  21)

Regular Fee:

   $1250

 $1500

Member Discount:
(Government /Academic, DAMA
  or  Groups of  3 or More)

 
   $1000

 
 $1250

Conference Day Only
(Friday November 21)

Regular Fee:

   $350

   $500

Member Discount:
(Government /Academic, DAMA
 or  Groups of  3 or More)

  

   $200

 

   $350

Seminar Day Two Only
  (Thurs Nov 20)
  Bill Inmon Seminar

Regular Fee:

   $450

   $500

Member Discount:
(Government /Academic, DAMA
or  Groups of  3 or More)

 

   $400

 

   $450

Seminar Day One Only
   (Wed  Nov 19)   
Mike Hermida
Seminar

Regular Fee:

   $450

   $500

Member Discount:
(Government / Academic, DAMA
or  Groups of  3 or More)

 

   $400

 

   $450

    Non-Attendee
   CD ROM Only
(Contains Conference

slides only)


 Fee:

 
                 $500 

Note: Free Cancellation Prior to Oct 4, 2014 must be in writing
(substitutions always permitted thru Nov 2
1)
Contact registration@dmforum.org

REGISTRATION DETAILS:

To Register or for More Details: http://www.dmforum.org/

 - Call: (516)221-5560 or Email: registration@dmforum.org

 - Vendor Opportunities: Email: coordinator@dmforum.org

Sponsored by Data Management Forum

 Media Sponsors: IBM Data Management Magazine,  Information Management Magazine,

Database Trends & Applications Magazine, B-EYE-Network – Bill Inmon Newsletter,

Inmon Consulting, DAMA International, And various other supporting organizations.

 

Data Management Forum is a non-profit vendor independent user group dedicated

to advancing the professions of Information Management

 
 
DM- Forum- Poll
What is Your Biggest Problem regarding your Data Management project?
Too Labor Intensive
No Clear Direction
Tools / Interfaces
Keeping Data Up-To-Date
Business/IT Involvement - Lack of Interest / Usage
Business/IT Involvement - Supplying Information
Management Support/Funding
Other

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